There’s a simple and direct way to make people remember you.
Want that sales lead at the conference to call you back? Want to cheer up the busy barista behind the counter? Want your first date to think about you after saying goodbye, or your kid to smile when they eat lunch?
You need three tools. One of which you already have.
People are too busy communicating to connect.
There are lots of essays about how the speed of communication in the digital age has had disastrous results:
The expectation (both from yourself and others) that you will be available 24/7.
The compulsion to “optimize” your communications (I’m looking at you, iPhone widgets).
The sense of overwhelm from so many options.
The constant state of distraction from notifications on our phone, our computers, or now even our TV.
We’ve lost the joy of a particular way to connect: the hand-written note.
